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FOR IMMEDIATE RELEASE
August 26, 2009
Contacts:
Chris Wiseman, General Manager, (719) 924-0151, Chris.Wiseman@ag.state.co.us
Christi Lightcap, Dir. of Communications, (719) 924-0154, Christi.Lightcap@ag.state.co.us
Pepsi Provides Cool Drinks and Hot Sponsorship
PUEBLO, Colo. – Colorado State Fair sponsorships provide an opportunity for local businesses to take part in Colorado’s largest summer event while providing an important revenue resource for the expo.
The Pepsi Bottling Group (PBG) continues to be a valued partner and has recently renewed its agreement to be the Fair’s official beverage sponsor for the next five years. “We are thrilled that PBG has chosen to continue their support of our organization,” said Sponsorship Manager, Dani Griffith.
“Sponsorships are a vital part of our operation,” said Chris Wiseman. “I would like to thank those businesses that recognize the importance of the Colorado State Fair and take part in this symbiotic partnership.”
“We're proud to continue our partnership with the Colorado State Fair,” said Chris Harr, vice president and general manager of PBG’s Colorado Market Unit. “It's an event that people across the state look forward to every year, and it’s something that all of us at PBG are excited to be a part of.”
$25,000 and up sponsors:
Colorado Lottery
Dodge Rodeo
Loaf ‘N Jug Stores
Power Equipment Company
Kitchen Craft
Pepsi Bottling Group
Pueblo Transit
Volvo Equipment
WeatherPORT Inc.
US Smokeless
American Furniture Warehouse
This is only a short list of over 70 sponsors that make up 1.6 million in revenue for the Colorado State Fair. Cash sponsorships like Pepsi’s make up a portion of that. However budget relieving sponsorships like WeatherPORT’s donation of a new $300,000 entertainment tent that will be built by next year’s Fair and media sponsorships that supplement a limited advertising budget are equally as important.
Businesses interested in becoming a Colorado State Fair sponsor can contact Dani Griffith at dani.griffith@ag.state.co.us or call (719) 404-2013.
The 2009 Colorado State Fair runs from August 28 – September 7, 2009. For more information, visit www.coloradostatefair.com .
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The 2009 Colorado State Fair will mark the Fair's 137th year as Colorado's premier celebration of agriculture. In addition to showcasing Colorado agriculture, the annual event features one of the country’s largest traveling carnivals, artwork, crafts, food competitions, thrilling rodeo action, a wide variety of food and merchandise booths and a Fiesta Day honoring Colorado's ties to Hispanic culture.
The Pepsi Bottling Group, Inc. (NYSE: PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With approximately 67,000 employees and annual sales of nearly $14 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. For more information, please visit www.pbg.com .
August 26, 2009
Contacts:
Chris Wiseman, General Manager, (719) 924-0151, Chris.Wiseman@ag.state.co.us
Christi Lightcap, Dir. of Communications, (719) 924-0154, Christi.Lightcap@ag.state.co.us
Pepsi Provides Cool Drinks and Hot Sponsorship
PUEBLO, Colo. – Colorado State Fair sponsorships provide an opportunity for local businesses to take part in Colorado’s largest summer event while providing an important revenue resource for the expo.
The Pepsi Bottling Group (PBG) continues to be a valued partner and has recently renewed its agreement to be the Fair’s official beverage sponsor for the next five years. “We are thrilled that PBG has chosen to continue their support of our organization,” said Sponsorship Manager, Dani Griffith.
“Sponsorships are a vital part of our operation,” said Chris Wiseman. “I would like to thank those businesses that recognize the importance of the Colorado State Fair and take part in this symbiotic partnership.”
“We're proud to continue our partnership with the Colorado State Fair,” said Chris Harr, vice president and general manager of PBG’s Colorado Market Unit. “It's an event that people across the state look forward to every year, and it’s something that all of us at PBG are excited to be a part of.”
$25,000 and up sponsors:
Colorado Lottery
Dodge Rodeo
Loaf ‘N Jug Stores
Power Equipment Company
Kitchen Craft
Pepsi Bottling Group
Pueblo Transit
Volvo Equipment
WeatherPORT Inc.
US Smokeless
American Furniture Warehouse
This is only a short list of over 70 sponsors that make up 1.6 million in revenue for the Colorado State Fair. Cash sponsorships like Pepsi’s make up a portion of that. However budget relieving sponsorships like WeatherPORT’s donation of a new $300,000 entertainment tent that will be built by next year’s Fair and media sponsorships that supplement a limited advertising budget are equally as important.
Businesses interested in becoming a Colorado State Fair sponsor can contact Dani Griffith at dani.griffith@ag.state.co.us or call (719) 404-2013.
The 2009 Colorado State Fair runs from August 28 – September 7, 2009. For more information, visit www.coloradostatefair.com .
###
The 2009 Colorado State Fair will mark the Fair's 137th year as Colorado's premier celebration of agriculture. In addition to showcasing Colorado agriculture, the annual event features one of the country’s largest traveling carnivals, artwork, crafts, food competitions, thrilling rodeo action, a wide variety of food and merchandise booths and a Fiesta Day honoring Colorado's ties to Hispanic culture.
The Pepsi Bottling Group, Inc. (NYSE: PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With approximately 67,000 employees and annual sales of nearly $14 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. For more information, please visit www.pbg.com .
Colorado State Fair 1001 Beulah Avenue Pueblo, CO 81004 1-800-876-4567 719-561-8484 Fax 719-560-1953 info@coloradostatefair.com ©2009