State Fair Event Marketing Opportunities

Event marketing is rapidly becoming the wave of the future as the next generation of consumers have become extremely loyal to brands but somewhat inconsistent. While yesterday's consumer could be counted on to consume, today's hyper-informed, everything-on-demand, broadband-empowered, super consumers, cannot. In essence, people do not want to be consumers, but participants. They want to feel good about their purchase and supporting a brand that supports their values and ideals. Sponsorships offer a chance for people to connect - not just brands to people, but people to each other and communities.

The Colorado State Fair is the oldest form of family entertainment, serving as a connecting point for communities for over 130 years. Over 485,000 people gather to enjoy big name concerts, extreme sports, wild carnival rides, top notch livestock and horse shows, educational exhibits and more than 300 commercial exhibits. Sponsorships at the Colorado State Fair generally account for more than 18% of the State Fair's budget. These partnerships are what allow the State Fair to continue to provide quality entertainment and end-of-the summer fun for people of all ages and cultures. The Colorado State Fair proudly serves as a showcase for Colorado agriculture, youth and communities.

Companies wishing to build a partnership with the Fair can enjoy building a brand based on family values, education, cultural diversity, youth cultivation, or high-energy entertainment. The Colorado State Fair offers a unique multitude of resources. We are committed to developing a partnership that is mutually beneficial and meets your marketing objectives.

For more information, please contact Dani Griffith at dani.griffith@ag.state.co.us or 719.404.2013

Packaging Opportunities
We can create a sponsorship package that will target and reach your customers!

Fairgrounds & Venues

• Events Center
• VIP Clubhouse
• Rodeo Arena
• Entertainment Tent
• Entrance Gates
• Livestock Pavilion
• VIP Tent

• PRCA Rodeo & Celebracion de los Charros 
• Fine Arts Exhibition
• Children's Barnyard
• Stock Dog Trials
• Festival of Wines
• Numerous free attractions

• Fiesta Day
• Military Appreciation Day
• Senior Day
• Back to School Day

• Junior Market
• Junior Breeding
• Open Breeding
• Small Animal Show